Sunday, November 2, 2014

I Hate Advertisements!

Some days ago, while we were in the car, Raghav shared his displeasure about the ads that appear before the videos that he watches on Youtube.

"I hate those advertisements! Why do they even have those ads for videos?", he bellowed angrily.
And we talked about how they probably made money with those ads, because of which he was able to watch all his videos.

"But why do we need ads? Why can't people just go to the shop and buy what they want or feel like buying?", he added.

"Because then the buying or not depends on whether someone goes to the shop or not....and they perhaps want to make more money, they want more and more people to buy their products....that is why they put out put out a message about that tempt people to go looking for it and buy it," I said.

"Yes....I trick you," he continued. "Like I have seen that Johnson's shampoo and soap ad on Youtube, where they say that if you use it, your skin will be softer.....I have been using that shampoo for so long, but I don't feel that way.....that my skin is softer or anything...which means what they are saying is not completely right no?," he added. "That is why I never trust ads, even if they are interesting."

"Which one did you find interesting?"....I was curious to know.

"The Dove soap ad? That looks really interesting, but I would never go and buy a Dove soap....because I don't think what they say is true! I will never buy anything for which they show ads," he said. I smiled.

He wanted to know more about how they made money with ads, what are the various things which people advertise for and so on, and so we talked about ads for houses, cars, travelling, food and so on. I also shared with him how sometimes some stores advertise a sale that says -'buy two and get one free' and we spoke about how they perhaps adjust the price so that they don't lose much, or make a profit, and how people like us actually get fooled by that, as we think that we are getting something free, when we are actually not, and have paid for it in some ways. We also chatted about how sometimes they have ads for sales when they want to get rid of old stock - things not sold.

Here's how he reflected what he had understood. :)
"So that means, if there is a sale in a toyshop and they say that if you buy one car, you get one car free....and they say that you have to pay 200Rs., then actually the price of each car is 100Rs., but they sell it for 200Rs.?"
"Yes, so you are sometimes actually paying for two cars, thinking that you are paying for one only!," I added.
"Yes.....they are cheating us then," he exclaimed.

We then went on to talk about how we need to be more aware when we think of buying things, how the ads can play on our minds and what we need to think about before buying something.

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